Workshop: How to Start an Event Planning Business
The Better Events Workshop Series: How to Start an Event Planning Business is a comprehensive, on-demand, 5-part workshop designed to help event professionals confidently launch, grow, or scale an event planning or production business. This series goes deeper than our 250+ free podcast episodes by providing structured, step-by-step guidance, specific tools, and real examples you can immediately apply.
Why Now?
We get many emails and messages from our event prof podcast community asking:
Where do I even start?
Should I freelance or build an agency?
Should I quit my job and dive in or do events on the side?
How do I actually make money doing this?
This workshop series was created to answer those questions in one focused place. Instead of piecing together information across hundreds of podcast episodes, this program dedicates intentional time to walk you through the foundational decisions, systems, and strategies required to build a sustainable event business.
Who is it for?
This workshop series is ideal for:
Event professionals who want to start freelancing
Freelancers who want to grow and professionalize their business
Event pros interested in building an event management or production agency with a team
Event Pros interested in creating their OWN events
Sole proprietors ready to scale, streamline, and amplify their services
Not required: Prior business ownership or a large client roster. This series meets you where you are.
Course Format:
5 on-demand video workshops (pre-recorded)
Designed to be completed at your own pace
Accessible immediately after purchase
Delivered via the Better Events website with downloadable resources
What You’ll Learn:
By the end of the 5-part series, you will:
Clarify what type of event business you should build (freelance vs. agency)
Understand legal, financial, and operational basics
Define your services, pricing, and ideal clients
Learn how to market yourself and get clients
Build foundational systems that support growth and prevent burnout
How to Start an Event Planning Business (On-Demand Workshop)
Get access to our five-part workshop from two experienced event business owners and event pros, Logan Clements & Mary Davidson. By the end of the 5-part series, you will: - Clarify what type of event business you should build (freelance vs. agency) - Understand legal, financial, and operational basics - Define your services, pricing, and ideal clients - Learn how to market yourself and get clients - Build foundational systems that support growth and prevent burnout