Workshop - How to Start an Event Planning Business
The Better Events Workshop Series: How to Start an Event Planning Business is a comprehensive, on-demand, 5-part workshop designed to help event professionals confidently launch, grow, or scale an event planning or production business. This series goes deeper than our 250+ free podcast episodes by providing structured, step-by-step guidance, specific tools, and real examples you can immediately apply.
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Introduction - Welcome!
We’re thrilled you’re here and so ready for you to get started with building your event planning business. This workshop series was created to answer those questions in one focused place. Instead of piecing together information across hundreds of podcast episodes, this program dedicates intentional time to walk you through the foundational decisions, systems, and strategies required to build a sustainable event business
We’re thrilled you’re here and so ready for you to get started with building your event planning business. This workshop series was created to answer those questions in one focused place. Instead of piecing together information across hundreds of podcast episodes, this program dedicates intentional time to walk you through the foundational decisions, systems, and strategies required to build a sustainable event business
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#1 - What Kind of Event Business is Right for You?
We break things down into simple, manageable parts so you never feel overwhelmed. We'll cover the different types of event businesses, common myths about “making it” in events, and the truth about burnout, boundaries, and sustainability.
We break things down into simple, manageable parts so you never feel overwhelmed. We'll cover the different types of event businesses, common myths about “making it” in events, and the truth about burnout, boundaries, and sustainability.
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#2 - The Basic Business Foundations You Can't Skip
You learn to set up the legal, financial, and operational basics of your events business
We'll cover:
Choosing your business structure (LLC, sole proprietor, etc.)
Insurance, contracts, and protecting yourself
Business finances: pricing mindset, separating personal vs. business money
Tools and systems we actually use
What you don’t need to worry about yet
You learn to set up the legal, financial, and operational basics of your events business
We'll cover:
Choosing your business structure (LLC, sole proprietor, etc.)
Insurance, contracts, and protecting yourself
Business finances: pricing mindset, separating personal vs. business money
Tools and systems we actually use
What you don’t need to worry about yet
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#3 - Building Services & Finding Clients (How You Make Money)
You learn to define what you offer and how to get gigs. This is a beefy workshop today! We'll cover: defining your services & determining your niche, finding your ideal client in the events world, selling/pitching your services, marketing basics & online presence tips, and leveraging relationships, referrals, and reputation.
You learn to define what you offer and how to get gigs. This is a beefy workshop today! We'll cover: defining your services & determining your niche, finding your ideal client in the events world, selling/pitching your services, marketing basics & online presence tips, and leveraging relationships, referrals, and reputation.
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#4 - Scaling, Growth, and Managing Busy Seasons
You learn how to prepare for the success of your business! We'll cover: what growth means to you, when (and if) to hire a team, managing busy seasons, slow seasons, and cash flow, and what we’d do differently if we started again.
You learn how to prepare for the success of your business! We'll cover: what growth means to you, when (and if) to hire a team, managing busy seasons, slow seasons, and cash flow, and what we’d do differently if we started again.
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#5 - A Candid Conversation on Building an Event Business
For this final workshop, we wanted to do something a little different. Instead of teaching another framework or checklist, we’re having a candid fireside chat — the kind of conversation we wish we could’ve overheard when we were starting out.
For this final workshop, we wanted to do something a little different. Instead of teaching another framework or checklist, we’re having a candid fireside chat — the kind of conversation we wish we could’ve overheard when we were starting out.
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Conclusion: You Did It!
We’re so proud of you! Here’s the next steps for what you can do as you start (or restart) your event business.
We’re so proud of you! Here’s the next steps for what you can do as you start (or restart) your event business.
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Why Now?
We get many emails and messages from our event prof podcast community asking:
Where do I even start?
Should I freelance or build an agency?
Should I quit my job and dive in or do events on the side?
How do I actually make money doing this?
This workshop series was created to answer those questions in one focused place. Instead of piecing together information across hundreds of podcast episodes, this program dedicates intentional time to walk you through the foundational decisions, systems, and strategies required to build a sustainable event business.
Who is it for?
Course Format:
5 on-demand video workshops (pre-recorded)
Designed to be completed at your own pace
Accessible immediately after purchase
Delivered via the Better Events website with downloadable resources
What’s Included for $397:
Forever access to the recorded 5-part series
Downloadable worksheets, templates, and resources to support implementation
30-minute live coaching session with Logan and/or Mary
Redeemable after completing the series
Must be used within 6 months of purchase
This workshop series is ideal for:
Event professionals who want to start freelancing
Freelancers who want to grow and professionalize their business
Event pros interested in building an event management or production agency with a team
Event Pros interested in creating their OWN events
Sole proprietors ready to scale, streamline, and amplify their services
Not required: Prior business ownership or a large client roster. This series meets you where you are.
What you’ll learn:
By the end of the 5-part series, you will:
Clarify what type of event business you should build (freelance vs. agency)
Understand legal, financial, and operational basics
Define your services, pricing, and ideal clients
Learn how to market yourself and get clients
Build foundational systems that support growth and prevent burnout